Build with Clarity, Launch with Confidence

Discover a business-building path rooted in 19+ years of experience. The Founder’s Path gives you structure, support, and the strategy to turn ideas into a thriving business.

Explore The Founder's Path
Stories That Stir the Soul

Dive into raw reflections, insights, and lived lessons from the journey of building with purpose. This is Heartlines—a blog written from the inside out.

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Your Vision Deserves Strategy

Start with clarity, define your purpose, and build a business that reflects who you are. Business Vision gives you the tools to begin boldly.

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Founder. Leader. Guide.

Dedo Kofi is a visionary entrepreneur, business leader, and purpose-driven guide with nearly two decades of experience building impactful brands across marketing, gifting, lifestyle, and personal development. She is the founder of Adeko Minds, Niche, Every Detail, and Orange Hearts, and currently serves on the Executive Committee of the CEIBS Ghana Alumni Chapter. Through her signature business framework, The Founder’s Path, and her leadership platform, TrueLife World, Dedo empowers individuals and organisations to build with clarity, structure, and purpose, and to unlock their full potential

Brands I Have Built & Worked With

Courses

The Business Vision Course

Are you sitting on a business idea but unsure where to begin? The Business Vision course is your starting line. Designed for aspiring and early-stage entrepreneurs, this course walks you through refining your ideas, defining your audience, and crafting a business that’s built on purpose.

Testimonials

Dedo is truly a blessing in disguise. Her coaching and advice have transformed the way I see myself, helping me build confidence in my abilities and shift my mindset. Every conversation with her includes identifying my strengths and learning how to use them strategically, especially in shaping ideas for my startup. She’s also helped me work toward a healthier work-life balance and recognize where I can grow.

Louise Addy-Nettey Admin Manager, AYA Engineering

Dedo was my mentor during an empowering program for young girls in 2015. As part of the experience, I had the opportunity to shadow her for five days, learning, supporting, and engaging in her world of work. Six years later, I can still speak to her unwavering commitment, drive, and hands-on mentorship style. She has a rare ability to teach, correct, inspect, and guide with both excellence and care.

Ivy Dansoah Antwi Business Development Associate, Four Eight Communications

The Blog

Heartlines

Honest reflections, hard-won lessons, and personal truths from the trenches of life and business. Heartlines is a space where I share from the soul—with the hope that it stirs something real in you.